Notes on how AI picks businesses.

What we learn from asking AI the same questions every week: which sources it trusts, what changes an answer, and what does not. By email, at most once a month.

Latest.

1
Can I pay to be recommended by ChatGPT?

No, you cannot pay ChatGPT to put your business inside its answers; what gets you named is clear information about you on your own site and on the sources the engine trusts.
Insights · 28 Oct 2026
2
How do I check what AI says about my business?

Ask ChatGPT, Claude and Gemini the questions your customers ask, the way they would ask them, several times each, and note who gets named, how, and from which sources.
Insights · 28 Oct 2026
3
How do I get ChatGPT to recommend my business?

Give ChatGPT a clear, trusted answer to the questions your customers ask, and make sure the sources it relies on say the same thing about you.
Insights · 28 Oct 2026
4
Why doesn't ChatGPT mention my business?

ChatGPT leaves out businesses it cannot describe with confidence, usually because a competitor has a clearer answer, a stronger presence on trusted sources, or more consistent details across the web.
Insights · 28 Oct 2026

Guides by industry.

1
How car dealerships show up in ChatGPT
Car dealerships show up in ChatGPT when their own site answers shoppers' questions about inventory, pricing, trade-ins and service plainly, and the listing sites, review platforms and local coverage it reads describe the dealership the same way.
2
How dental practices show up in AI answers
Dental practices show up in AI answers when their own site answers patients' questions plainly and the review sites, directories and listings engines trust describe the practice the same way.
3
How law firms get recommended by ChatGPT and Gemini
Law firms get recommended by ChatGPT and Gemini when their own site plainly explains each practice area and the legal directories, review sites and local coverage engines trust describe the firm the same way.
4
How to get ChatGPT to recommend your med spa
Publish plain answers to the questions clients ask about each treatment, keep your details identical everywhere you are listed, and earn reviews that describe real visits, so ChatGPT has clear, trusted sources that agree about your med spa.

Glossary.

AI Share of VoiceAI Share of Voice is how often AI answers name your business compared with your competitors, measured per engine over time.
Answer engine optimization (AEO)Answer engine optimization (AEO) is the practice of making a business more likely to be named and cited in the answers AI engines give.
Citation LadderThe Citation Ladder is a three-rung way to read how an AI answer names your business: cited with a link, named as a recommendation, or mentioned.
llms.txtllms.txt is a proposed convention for a Markdown file at a website's root, /llms.txt, that summarizes the site and points to its key pages for language models.

Start here.

1
What AI Share of Voice measures
The one number, how it is measured, and why a link is worth more than a mention.
2
Who AI names instead of you
Four common reasons an engine skips a business, and how to see which one applies.
3
Six changes that get you named
Answer pages, trusted sources, structured data, crawler access, gaps and tracking.

What does AI say about your business?

Your free AI Visibility Snapshot: our team asks ChatGPT, Claude and Gemini the questions your customers ask, for you plus three competitors. You get who AI names, who it skips, and why.