AI Share of Voice. One number for how AI talks about you.
When a customer asks AI for a recommendation, it names a few businesses. AI Share of Voice is how often one of them is you.
AI Share of Voice is the share of AI answers, across the questions your customers ask, that name your business, compared with your competitors.
Measured weekly across ChatGPT, Claude and Gemini on every plan, asked from your market and compared against the competitors you choose. Larger plans add Perplexity, Google AI Overviews and Grok.
How we measure it.
Pick the questions
The questions your customers actually ask, with your city. We suggest them; you decide.
Ask every engine
Each question goes to every engine every week, phrased the way a customer would.
Read each answer
Are you named? In what position? With a link to your site? Who is named instead?
Count and compare
Your mentions are counted against each competitor's, and every answer is saved so you can see how you were named.
Not every mention is worth the same.
Being named is the start. A link to your site beats a recommendation, and a recommendation beats a passing mention. That is the Citation Ladder. We save every answer with your position and any link to your site, so you can see which rung you reached.
- Cited with a linkThe answer names you and sends the buyer to your site.Worth most
- Named as a recommendationYou are on the shortlist the buyer reads.Worth less
- MentionedYou appear, but nobody is told to pick you.Worth least
Why one number.
- 1
It matches how buyers decide
One question, one answer, a few names. Being on that shortlist is the result that matters.
- 2
It moves when you fix something
Ship a fix, and the questions it touches show it within days, on the same chart.
- 3
It opens to the evidence
Every point on the chart opens to the saved answers and sources behind it.
Questions
How is AI Share of Voice different from a ranking?
A ranking tells you where your page sits in a list of links. AI Share of Voice tells you how often the answer itself names you, across the questions your customers ask. Each saved answer also shows how you were named.
Which questions are counted?
The questions you track. We suggest a starting set for your industry and city, and you can add, remove or rewrite any of them.
Who am I compared against?
The competitors you choose. Every competitor is scored on the same questions, the same engines and the same days as you.
How often is it updated?
Every week. Each question is asked again on a weekly cycle, so the trend shows real movement, not a one-off answer.
Why is a link worth more?
A link sends the buyer to your site. Being named on a shortlist is useful, and a passing mention is the weakest signal. The Citation Ladder reflects that.
What is your AI Share of Voice?
Your free AI Visibility Snapshot: our team asks ChatGPT, Claude and Gemini the questions your customers ask, for you plus three competitors. You get who AI names, who it skips, and why.
Want an instant look first? Run the AI Readiness Check on your website.
