Six changes that get you named by AI.
There is no trick. Engines recommend businesses they can read clearly and see vouched for by sources they trust. These are the changes that move that, roughly in order of impact.
- 1
Pages that answer the question
Write the page a customer's question needs: the service, the city, who it is for, what it costs, how to book. Plain answers get quoted.
Content - 2
Be on the sources AI trusts
Find the review sites, guides and directories the engines cite for your questions, then claim and complete your profile on each one.
Listings and reviews - 3
Structured data that matches
Business details, services and FAQs marked up with schema, and consistent with every listing, so an engine can be sure who you are.
Schema - 4
Let AI crawlers in
Check robots rules and firewall settings so the engines' crawlers can read your pages. Blocking them by accident is common.
Site access - 5
Close gaps one question at a time
For each question you are missing, look at who is named and what they have that you do not. Match it, then beat it.
Competitor gaps - 6
Track it every week
Answers change. Weekly tracking shows which fixes worked, which did not, and when a competitor overtakes you.
Monitoring
Do it yourself, or have us do it.
Run it yourself
Your team ships the changes. We tell you which ones, in order.
- Weekly AI Share of Voice tracking
- The sources behind every answer
- A ranked fix list for each gap
- Alerts when you drop out of an answer
We run it for you
An operator ships the changes and reports what moved.
- Everything in run it yourself
- Content, schema, listings and site access, done for you
- Every result reviewed by a person
- A monthly walkthrough of what moved and what is next
Questions
What makes AI recommend a business?
A clear answer to the question being asked, from sources the engine trusts, that agree with each other about you.
Do I need to rebuild my website?
No. Most of the work is answer pages for the questions customers ask, structured data, and fixing inconsistent details across your listings.
Does structured data help?
Yes. It tells engines in a machine-readable way who you are, what you offer and where, which makes your details easier to quote correctly.
Should I let AI crawlers read my site?
Yes, if you want to be recommended. An engine cannot quote a page it is blocked from reading, so check that your robots.txt allows the AI crawlers.
How do I know a change worked?
Track the same questions before and after the change. We ask them again every week, so you can see which change moved you up the Citation Ladder.
Find out which changes matter for you.
Your free AI Visibility Snapshot: our team asks ChatGPT, Claude and Gemini the questions your customers ask, for you plus three competitors. You get who AI names, who it skips, and why.
Want an instant look first? Run the AI Readiness Check on your website.
