What it means
Structured data for AI is markup you add to a page that states your facts in a form a machine reads directly, rather than leaving the engine to work them out from the words on the page. In practice it is schema.org vocabulary written in JSON-LD, a small block of code that says, in effect, this is the business, these are its services, this is where it is, these are its reviews.
Why it helps
An AI engine would rather repeat a fact it is sure of than one it had to infer. When your opening hours, services and location are written in prose, the engine has to parse them and may get them wrong. When they are in structured data, there is no guessing. That certainty is what makes an assistant willing to state your details in an answer.
What to mark up
The facts AI answers lean on most:
- Your organisation: name, description, contact, and the profiles that prove who you are.
- Your services or products.
- Your location and service area.
- Your reviews and ratings.
- The FAQs on each answer page, so the question and answer are machine-readable.
How it fits
Structured data is one of the clearest signals in answer engine optimization, and it works hand in hand with an llms.txt file and strong entity SEO. Our guide on how car dealerships show up in ChatGPT shows the markup in context.
See whether your facts reach AI
A free AI Visibility Snapshot shows how AI names you plus three competitors, across ChatGPT, Claude and Gemini.
