What it means
When someone asks ChatGPT, Claude or Gemini for a business like yours, the assistant writes an answer and names a few companies. AI visibility is whether you are one of them, and how clearly. It is the AI equivalent of ranking on the first page of search, except the buyer usually reads one answer instead of scanning ten links.
What it is made of
AI visibility has two parts:
- How often you are named. Across all the questions your customers ask, how many answers mention you at all. This is your AI Share of Voice when measured against competitors.
- How you are named. A link to your site is worth more than a recommendation, which is worth more than a passing mention. The Citation Ladder reads that difference.
A business can be named often but weakly, or rarely but with a strong link every time. Both parts matter.
Why it is hard to see
Every answer is a little different, and engines do not report who they name. The only way to know your AI visibility is to ask the questions your customers ask, on a schedule, and record the answers. Our guide on how home services get recommended by AI shows what that looks like for one industry.
See your AI visibility
A free AI Visibility Snapshot shows how AI names you plus three competitors, across ChatGPT, Claude and Gemini.
